This latest cement advert says, break the walls of hatred.
Assembly election is round the corner in India. And politicians are provoking people to do communal discrimination for the sack of their vote banks. Consequently, now people of India are aware about their gimmicks. People want to break shackles of discrimination and want to integrate for the greater tomorrow. This latest advertisement of Ambuja Cements has grabbed this opportunity to instigate people to think over it.
In my opinion, advertisements are meant to give you goosebumps! It should be instigating, joe dropping, and eye-opening. Otherwise, it isn’t going to affect the audiences. Whatsoever your product is. After all, you’re taking your viewers’ precious time which they spend in watching your advertisements. Therefore, you should give your audience something to cherish, something to think, something to be compassionate about. Advertisements must instigate people to help make this world a better place to live.