People always do a lot advertising and so-called branding, and spend millions of dollors for the same. But one most important secret I came across before few days. It came into my cognizance by simple course of reasoning. The same reasoning I would love to share with you, too.
Ask yourself, what are the things you deeply believe in? Are those the things which were told by someone to you or the things which were felt by you? I’m sure, those are the things which were experienced by you on the first hand, right! And most importantly, what if someone out there had already told you about it at the first place? Surely, it wouldn’t have made the same impact. It’s same with the Branding. Ditto! The products, the services, or the people you meet are making an impact on your subconscious mind and when you experience something unexpected on your first confrontation, it makes a long lasting impression on your subconscious.
In a nutshell, you can position your Brand as per your requirements and give it eye-catching logos and taglines. But one thing you need to make sure is- ‘Never utter a word about what you stand for’. Because, once you tell them about what exactly you guys stand for, it won’t make the perpetual impact any more. Your product won’t be able astonish them. Therefore,The first confrontation of your brand should make an astounding effect!